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Thursday, June 28, 2007

3 Profitable Ways To Market Your Squeeze Page

There are a number of ways to have people opt-in and place them on your list, giving you the ability to keep customers coming back. One of those ways is through a Squeeze page.

There are two types, you have the first which allows for an opt-in in order to continue to the rest of the site or the second type which allows a visitor to choose to opt-in or not.

Therefore, what is the reason for a squeeze page; it is because the majority of visitors to your site probably will not buy the first time, or even the second. By using a squeeze page, you are able to collect the necessary information in order to email a sales letter to the visitor. This provides a great opportunity to announce sales and advertise your products.

First, make sure your squeeze page begins with a headline, then bullet information about the product, or service you are offering preferably the one you are giving away as a free gift for them signing up to your email list. After all the purpose of this page is to get, them to fill out the email box and hit submit.

They will want to know what they are getting in exchange for giving you their email address and their permission to email them future sales letters. Second, make sure there are no links to other parts of your site from the squeeze page this lowers the chance of someone finishing the page and signing up because they can simply by pass it.

Third, make use of available resources when it comes to emailing visitors. Some of the best ways to attract people to your squeeze page is through emails. These are usually offered through joint venture partners, other affiliate with your site or the original product owner.

These emails usually contain links that lead to more information about what was in the particular email. The squeeze page then gives them more information about what they can find on your site, the information, product, or service you are offering, the free gift or other enticement you have set up to sway people into signing into the list.

These three things can be a great help in marketing your squeeze page and making it a working resources in marketing for your website and business. Having an online presence when it comes to business is more than just the webpage you have set up.

Effective marketing of each aspect of your site is critical in maintaining a solid and steadily growing presence on the web. One of these ways is to effectively build lists that give you a target group of interested people to keep informed about you, your product, and your website.

By making your squeeze page, interesting and informative you can turn it into a highly effective and profitable marketing tool to help you and your business. Remember to keep it simple, use enticement, and do not be afraid to use resources.

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Tuesday, June 26, 2007

10 Remarkably Effective Traffic Building Techniques - Part 2 of 3

In the first part of this article I explained that if you want to grow your online customer base then you must build a good stream of incoming traffic to your web site. We covered Search Engine Optimization, Pay Per Click Advertising, and Article Marketing. In Part Two we now look at Free Ebooks, Viral Marketing, Classified Advertising, and Advertising Swaps.

4. Free Ebooks

Ebooks are books that are made available in an electronic format. The beauty of ebooks is they cost virtually nothing to produce and distribute. Ebooks initially became popular as the perfect format for information products being sold and delivered online, but they have now been recognized as a very effective resource for building traffic.

After you have written an ebook you can give it away to visitors as a reward for subscribing to your mailing list or newsletter. Your ebook for traffic building does not need to be the same number of pages as a full-length book. Many ebooks being used as free incentives are in the range of 12 to 25 pages.

You can even recruit related businesses and web sites to give away your ebook to their customers. The other site benefits because their visitors get something for free. And you benefit because you reach new readers with your information including a link to your web site.

Many ebook authors include a few advertising and affiliate links towards the end of their ebooks which can lead to additional revenue, especially if their free ebooks are heavily distributed.

5. Viral Marketing

Viral marketing is any advertising method that propagates itself. It is built on the concept of a message spreading by 'word of mouth'. Two examples of viral marketing online are "Tell a Friend" forms, and Viral Ebooks.

The idea with viral marketing is to induce visitors or readers to pass along your marketing message to other sites or people, creating a potentially exponential growth in the message's visibility and response.

A "Tell a Friend" form is designed to get one person that you have already reached to recommend your site or service to a number of their friends. You can offer an incentive for them to make the recommendation, for example giving them a free report or ebook in return for recommending you to five friends.

To make a viral ebook, you use special tools to make your ebook rebrandable. In a rebrandable ebook, certain parts of your ebook are set up for customization. By doing this you enable your partners to insert their own business name, web site links, or even their own affiliate ID into your ebook. This gives them an additional incentive to pass on copies of it, ultimately helping you to promote your business and grow your traffic.

6. Classified Advertising

Classified advertising is a form of advertising which is particularly common in newspapers and magazines. Many online ezines and email newsletters offer classified advertising spots and advertising in these can be one of the best sources of targeted traffic.

The best traffic growth comes from carefully targeting your potential visitors and with classified advertising you have the ability to select newsletters and with an audience that closely resembles your own target audience.

With online classified advertising it is especially important to consider the position of the advertisement you are purchasing. An ad spot at the very top of an email newsletter will receive considerably more clicks than an ad spot further down the message.

And while we are on the subject of classified advertising, don't dismiss offline classified advertising as irrelevant. It is possible to run a classified advertisement in an offline publication such as newspaper or carefully targeted magazine and get an excellent response of readers checking out your web site.

7. Advertising Swaps

Once you have a mailing list of your own with several thousand subscribers consider setting up 'ad swaps' with other newsletters. Make a list of possible newsletters that would make good swapping targets. This list might include newsletters on the very same topic as yours, but it could also include publications on closely related topics.

A newsletter on copywriting, for example, might do an ad swap with another copywriting newsletter. Or they might swap with newsletters on related topics such as advertising, editing, and freelance writing.

Swapping ads one of the most effective low cost techniques for building traffic. There is only the opportunity cost of not having paid advertising in those spots of your newsletter. I can assure you that the traffic growth will be worth more in the long term than a one-off advertising payment from someone for a classified ad.

In Part Three of this article I will discuss Solo Mailings, Affiliate Programs, and Social Networking sites.

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Monday, June 25, 2007

Outsource And Leverage Your Internet Business To Multiply Your Income

Bottom Line: How do you leverage your internet business to increase your productive hourly income each day? For the answer think about this... When you realistically have two productive hours, five days a week (520 hours a year) to make $ 260,000 a year, then you need to produce 500 an hour of productive time.

PRODUCTIVE AND NON-PRODUCTIVE TIME SPENT

Productive time is spent creating products, marketing products, improving your marketing process, managing money making projects, setting up joint venture deals and creating leverage in your business. Non-productive time is everything else, including answering emails, phones, day to day tasks running the business, etc.

Now your thinking changes to assess what activities you should personally be spending your time on and which activities you should be having others do for you. The trick is to consistently focus on those activities that can raise your hourly productive rate. Have others do what needs to be done when it costs you less than the hourly rate you need to generate.

You isolate activities that generate more income than it costs to get it done. Many people mistakenly think missing knowledge is what keeps them from making their target hourly productive rate. You increase one or more of the variables of any of the profit producing formulas. You develop and implement a business plan that creates leverage through a tight focus and the proper strategy.

ONE NICHE MENTALITY

You get your business to serve you by sticking to one niche, developing a full funnel of products, instituting cross-sell, upsells, and-back-ends to your audience. By working that niche, every successive product becomes more profitable. This means that each new product can be sold to your existing customers. It is much less expensive to sell to past customers than to find and sell new customers. This is where you increase your leverage by decreasing your cost of selling to customers.

OUTSOURCING VERSUS OUT-TASKING

The difference between outsourcing and out-tasking is that outsourcing is developing a trusted repeatable source and out-tasking is constantly searching for the cheapest source each time. This is time consuming and offsets any supposed savings, along with not knowing if the job will be done satisfactorily because you have never dealt with this source before.

Don't make the mistake of thinking where or how can I get this done the cheapest? It's basic that you get what you pay for. Usually when you pay a little more you get a lot more productivity and is the best choice. When you outsource, you want to let go and simply monitor the results, not be involved in micro managing the activity.

Some people have found it is very efficient to offer a 25% bonus if outsourced projects come in on time without help from you. Pitfalls to avoid include lack of project management skills, lack of a good process for specifying the work and did not have the right metrics for measuring the performance.

SYSTEMS, PROJECTS AND PROCESS MAPS

A system is for day to day activities that are performed routinely for the most part. A project is a one time task that has a beginning and an ending. You must be taught this skill, and Rich Schefren offers such a program.

Use process mapping to describe what you are doing, or you don't know what you are doing. You separate activities and tasks into either a decision or an action. Then you put arrows showing how and where each task flows into the next task. This will likely reveal how to improve this work flow process. The first time you do anything will not likely end of being the best way. Ninety four percent of any breakdown inside a business is due to a faulty process, not human problems. A process map is crucial to streamlining your current operation.

SERVICE LEVEL AGREEMENTS

When first outsourcing you must have a Service Level Agreement between you and your outsourcer about how performance will be measured and the minimum acceptable levels of service.

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Thursday, June 21, 2007

Traffic, Traffic, Traffic, Why?

Assuming you feel qualified to take on the challenge of generating income from blogging (and I haven't scared you away yet), the three most important things you need to monetize your blog are traffic, traffic, and traffic.

Why is traffic so important? Because for most methods of online income generation, your income is a function of traffic. If you double your traffic, you'll probably double your income (assuming your visitor demographics remain fairly consistent). You can screw almost everything else up, but if you can generate serious traffic, it's really hard to fail. With sufficient traffic the realistic worst case is that you'll eventually be able to monetize your web site via trial and error (as long as you keep those visitors coming).

When I first launched this blog, I knew that traffic building was going to be my biggest challenge. All of my plans hinged on my ability to build traffic. If I couldn't build traffic, it was going to be very difficult to succeed. So I didn't even try to monetize my site for the first several months. I just focused on traffic building.

With respect to traffic, you should know that in many respects, the rich do get richer. High traffic leads to even more traffic-building opportunities that just aren't accessible for low-traffic sites.

If you're intelligent and web savvy, you should also be able to eventually build a high-traffic web site. And you'll be able to leverage that traffic to build even more traffic.

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Wednesday, June 20, 2007

Online Classifieds Tricks and Tips

Ad posting in Online Classifieds is the best way to start your internet marketing journey. Here are some important tips to fully exploit your classifieds posting, and display them aggressively to invite huge traffic to your ads. Follow the pointers below carefully and I can guarantee you good traffic with great exposure to your ad.

1) Choose a relevant Headline (eg. Make Money Online, Maid Wanted:, Garage Sale: ). Headline with strong powerful words always make an impact. As classified users view hundreds of ads in a day, catchy headlines is all you need to attract immediate attention.

2) Post as many ads as possible, this is to attract more backlinks to your site. Good Classifieds Site are regularly indexed by Google and major search engines. Below are some recommended sites.

3) Correct spelling and punctuation is critical. A badly, punctuated; ad, with wlrong speeling can reealy be a nuisance. You think so too?

4) Include photos all the time, and include as many as you possibly can. Use it. As the saying goes, a picture tells a thousand words.

5) In no circumstances should you condemn a competitor in your ad description. It is not up to you to decide if your products or services are better than competitor A's, or not. Today's buyers are unlike yesteryears'. They are smart, and they will know it if you are trying too much to hard-sell your stuff.

6) Lastly, plan your Ad. Give some thoughts in the description and headline, pull out a note book, and scribble on it. Search for the best photo to accompany your ad. Read out loud. Put yourself in the position of your buyer. Refine and perfect it. Do NOT rush into typing your first ad without a plan, your ad will Fail eventually.

"Bullet Advertising" - Online Classifieds

Recommended Classified Sites are your best weapon and I will call them "Machine Guns" (spray the bullets to all relevant categories, as many as you can). Every Ad is a bullet and every potential visitor is your target. Armed with the most versatile weapon in the world, you are now ready to put it on "Auto" mode. Each bullet has deep penetration (ie. well written description about your product/services with photos) and targeted visitors will come swarming to your website/blog/product/affiliate page. Its easy, low cost and best of all, it is on "AutoPilot".

Online Classifieds VS Pay-Per-Click

As we all know, PPC is one of the most common advertising method used by almost all internet marketers. Google's Adword claims supreme in this playground. However, do you know how much $$ one has to spend on PPC to get targeted/genuine results? Do you know there are keywords with obscene bid price? Statistics shows 20-35% of PPC are fraud clicks and Google is keeping quiet, basically, they can't do much. Paid Classifieds advertising is only a fraction compared to PPC which one has to pay through his pants. Most paid classifieds do not go by clicks but time period (eg. per week/month).

Online Classifieds VS Forums

No doubt, Forums are a good source of traffic building, but frankly, forums are not for everyone. Firstly, one must be "pro active" in forums, which means you will need to spend hell lot of time, every single day, walking through all treads, understanding the culture and last but not least, posting a "sensible new tread" or a "reply", and trying to get "Popular"... No Spammy messages or you will be shot down by forum's moderator, and to the extent of banning your account.. Online Classified eliminates all the above, and best of all, giving "Autopilot" advertising which forums cannot provide.

Online Classifieds VS Articles

Well, as you can see, I am not a good writer and I should say, 85% of all internet marketers share the same sentiment. If you are an avid writer, Article Directory is a great source of exposure to harness good traffic. But article writing may not be suitable for everyone, your content must be rich, original, unique, up-to-date and lastly, NO BS. Many so call Articles are outsourced to freelance writers, which you have to pay a price. Also, you must be thinking daily, producing fresh and interesting topics for your articles(do you have the time?). Once again, Online Classifieds eliminates all the above and well, "Autopilot" advertising still stands.

Online Classifieds VS Traffic Exchange Programs

If you are new to traffic exchange programs, let me tell you this, 95% of the traffic driven are NOT Targeted and the other 5% doesn't exist. Basically, traffic exchange programs are playing the numbers game and not conversion. Online Classifieds will send targeted traffic to you and not loads of irrelevant clicks, choking up your bandwidth!

Online Classifieds VS Organic Search Results

Achieving good standing (first page) in major search engines like Google and Yahoo will be an outstanding achievement in any standard. You will attract natural traffic to your site, Free of Charge. Nevertheless, to reach the first page in Google or Yahoo, is NOT an easy feat especially with popular keywords (SEO training required). Recommended Online Classifieds indirectly, can help in providing lots of Backlinks as they are indexed by Google/Yahoo more frequently. "Inbound" links are critical in determining your search engine position.

Online Classifieds VS All The Above

The picture above seems to be bias, which I am not trying to imply. All the above advertising strategies are good and subjective to individual's interest, talent and time. Online Classifieds is a good start for any internet marketers - new or advance users, simply because it is the easiest and cheapest form of "AutoPilot" advertising, if you play the right cards. I will strongly encourage everyone to look into it seriously and you will not regret it. I promise.

Below are some recommended classified sites where you can start posting immediately (both Free and Paid). The Alexa Ranking is up to the date of posting. Good Luck and Best Wishes!

Craigslist.org


Craigslist is the Grand Father of online classifieds. Offering classified postings in all US States and various countries, they have the biggest traffic offering an amazing community of classified advertisers. They are strict in spam posting so try not to use any automated bots in any case.


Alexa Ranking: 45

USFreeads.com


USFreeads has been providing high traffic, high response Free Classifieds since 1999. A family safe classified ad website. No adult classifieds accepted. Active buyers and sellers, over 200,000, worldwide.


Alexa Ranking: 4090

Ablewise.com Classifieds


Ablewise.com provides free online classifieds in 10 Countries around the world with categories such as automobile, real estate, merchandise, services, business opportunity, personals, pets and more! Ablewise.com is currently the rising star of online classifieds with rich features (esp Social Bookmarking) and tremendous traffic.


Alexa Ranking: 21,260

Adlandpro.com World Classifieds


Adland is one of the oldest online classifieds offering postings to many countries. They have one of the biggest business community to date. Adland comes with other traffic features like Email Marketing, Banner Ads and a Networking Workshop.


Alexa Ranking: 3374

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Thursday, June 14, 2007

Quick Generating Traffic - 6 Quick Steps to Get Started With Generating Traffic

Quick Generating Traffic | 6 Quick Steps to Get Started With Generating Traffic

It is very important for all the websites on the World Wide Web to get lots and lots of web traffic. If the number of visitors of a website is not appreciable, the chances of this website doing a lot of business are little. Thus there are many ways which are used to generate traffic.

If you want to generate more traffic, you can do it by taking certain steps. First of all you need to make your website a search engine favorite. If your web site is a search engine favorite website, the chances of your website getting noticed by the search engines are higher. The keywords should be properly embedded in the content. You can s louse Rss feeds to promote your website. Submitting your website to the search engines will also help you in this regard.

Submit your website to the web directories as well. After taking these steps you should also place the links of your website at appropriate places on the internet. You can also promote your web site by using the social media to your advantage. Blogs, vlogs, pod casts, forums and wikis can be used to promote your website. This promotion will help you in getting more traffic. The web traffic is crucial to the survival of a website. If you take the above mentioned steps you will succeed in making your mark. All these methods and many other more traditional methods are used by people to promoter their websites. All these efforts can be fruitful if targeted carefully. As a result of these efforts, the website will survive; number of visitors will increase and as a result the volume of business will also increase.

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Wednesday, June 13, 2007

Viral Marketing And Vital Viral Marketing Are Further Refined For Clarity In 2007

Viral Marketing and Vital Viral Marketing are further refined and redefined for more clarity in 2007.
Viral Marketing has been defined as marketing that depends upon pre-exisiting social conditions for its perpetuation. Vital Viral Marketing, like Viral Marketing, depends upon pre-existing social conditions for its perpetuation and may also depend upon pre-existing internal conditions as well for its marketing message to go forth either as intended upon creation or as a result of its interaction with a stimulus, stimuli, or catalyst to propel it virally forward. The first usage of the term viral marketing was used to describe a viral marketing advertising campaign online by the company hotmail who used a marketing message containing a link to their website within the emails. This is still to this day credited by many as the reason why hotmail was so successful in building its business.

Nevertheless, the importance of viral marketing and vital viral marketing cannot be ignored as in 2007, viral online advertising campaigns are becoming more and more the modus operandi. There has not been a day gone by in June that I have not seen at least five different viral marketing and vital viral marketing campaigns being advertised somewhere online in some capacity. The traffic generator, though always somewhat viral, when containing viral programs within it that are dependent upon its perpetuating and replicating identical actions by new recepients, are becoming vital viral marketing softwares of traffic promotion.

Particularly funny video clips with a message that is spread easily because of its nature, are finding their way into the hands of professional marketers to use in relation to the primary message to be shared. The viral traffic generator depends upon the programs contained within it from its origination by the designer in order to function as intended and to produce replicatable and duplicatable results.

The advantage in exponential replication efficiency over the standard traffic generator that does not
have viral programs, but only other traffic building programs is quite significant and means a shift in the viral marketing niche and viral internet marketing world at large. Like the company hotmail that was studied as a case study example earlier in the article, the marketer who learns to put the efficiency of true vital viral marketing to work in place of, or even in addition, to the older traffic generator, will be able to do what many marketers before had not been able to do and that is quickly, efficiently, directly trackably and measurably, obtain large amounts of website exposure and the benefits that exposure affords. This promises to be eminent in most successful marketing campaigns for the rest of the year and beyond, especially by the one that is characterized as having little to none traffic visits and web traffic presence receiving large amounts of consistent daily website visitors.

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Tuesday, June 12, 2007

Increased Web Site Traffic - Making Your Web Site Traffic Grow By Leaps And Bounds

Want increased web site traffic? This is every webmaster's dream come true and through this article I am going to be sharing some secrets that are surely going to generate a steady stream of website traffic for your site.

One of the first things you need to do is to make sure that your site is search engine optimized. Search engine optimization or SEO is what webmasters pay big bucks for and you can at least make some minor changes to your site to optimize it for the search engines as there are many small things that webmasters don't even realize affects their search engine rankings.

- Don't use Flash, JavaScript and frames for creating your site. I know that all those fancy effects can look really cool but the real problem lies in the fact that these jazzy effects are not indexed by search engines and your ranking suffers.

- Absolutely avoid dynamic links that use session ids. Many sites which have a number of products to sell tend to use links that contain a string of numbers and letters that are not just rejected by search engine spiders but are also difficult for humans to read or remember (you are trying to build brand value and people must remember your site name) and human-edited directories also tend to leave out such links.

- A good layout and logo is a must if you want to build a site that has a strong impact. But one thing you must remember is not to go overboard with images because not only does it slow down the loading time of your site, especially for people with slower internet connections but also greatly affects your search engine rank. Though images look great spiders don't crawl through images so I would suggest that you make sure all your images have some alternative text. Alt text that uses keywords to define the product is just what the search engine ordered.

- Have all your links in text form. Text links are recognized by search engines and read as text so your site if linked as http://www.abcxyz.com automatically gets the spotlight each time it is linked somewhere.

- You have done everything for your site including having a good theme and design but what about navigation? Do you have dead links or any floating pages that are not connected to any other page? There you have a drop in your rankings. Smooth navigation in your site is as important as anything else.

- This is something that most people don't bother with but I am sure if you are reading this you are not an average webmaster and you genuinely caring about your site and your visitors. Cross browser compatibility is very essential because certain things that will show up in Internet Explorer wont in Netscape so you are going to lose out on accessibility and thus, traffic. Also make sure that you test your site to be legible in all resolutions because often there are sites which only work with a particular resolution, and that mars them.

Search engine optimization is the best way to climb the rankings on search engines and get your web site increased traffic.

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Monday, June 11, 2007

What Do all Successful People Have in Common?

Do you ever wonder why some people work very hard at a business but don't succeed?

On the other hand, you may know others who are very successful, and don't have to struggle.

There are certain things that all successful people have in common.

One of the most important is that they set goals. Goals are crucial to have, both short term ones and long term ones. These goals should be written down and referred to each day. See yourself as already achieving the goal when you decide upon it. When a person is very close to achieving their first goal they begin setting others. Your goals need to be very clear and precise. If you really have a burning desire then you will find it easy to set your goals and to work towards them.

Your goals should be ones that fill you with excitement and anticipation. Thinking about it and planning how you are going to achieve it should fill you with very positive feelings.

Successful people have clear visions of what they want to do and how they are going to get there. They are completely committed to what they plan to accomplish.

Another thing successful people have in common is a coach or a mentor. It's vital that you get training and support from someone who is already successful. If you are in network marketing then it should be your sponsor or someone else in the business. Learn how they became successful and do the same. Don't try and reinvent the wheel! If something is working for them why change anything? Remember that your success is there success. Be coachable and trainable and you will start to see results, if you take advice from the right people.

Remember also that you need to treat your business like a business. If you only have a couple of hours to spend due to other circumstances, then it will take you much longer to reach your dreams. Whatever time you do have to spend on your business, you need to be very focused. In other words, spend most of your time doing business building activities, which is finding new distributors and customers for your business.

Goals that we reach all start from a dream. Having a positive attitude and knowing that whatever we wish to achieve can be done makes all the difference.

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Friday, June 08, 2007

How To Create Urgency So People Buy Now

You must create urgency so people will buy your
products or services now. They may not revisit your
web site or see your ad again.

How do you do this? You must use a limited time
offer. Limited time offers stop people from putting
off buying your products or services. It stops them
from procrastinating.

There are many different types of limited time offers.
Here are a few.

Limited Time Price Offers
For example, Order Now! While the price is still low.
After Dec 23,2008 this price will go up to...

Limited Time Discount Offers
For example, Order before Midnight, Nov. 5,2008
and you will get 25% discount!

Limited Time Free Bonus Offers
For example, Order before April 2, 2008 and you'll
get a free bonus!

Limited Time In Stock Offers
For example, Order Now! While supplies last! After
Oct. 31,2008 we can't guarantee we will have any
left in stock.

I'm not saying everyone will order the first time they
see your ad. They may not be interested in your
products or services. It depends on your ad and the
person reading the ad. If they are interested, usually,
limited time offers will make them buy now.

It took me years and I made a lot of mistakes
before I realized that I was marketing on the
Internet in all the wrong ways. I hope that
many Internet Marketers will read what I have
to say and skip many of the trial and errors
that I have made in the past.

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Wednesday, June 06, 2007

Making Money With Google Adsense - What You're Doing Wrong

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Tuesday, June 05, 2007

Advanced Tips for Create More Money in Search Engine Traffic

So you already have your site up and running and you're ready to improve your search engine traffic. You have already laid some groundwork, so much of these advanced tips for increasing website traffic are founded on them.

Develop a More Thorough SEO Campaign


Once you have developed your original campaign, you may need to work a bit more the keyword phrases. Remember that although you want to work primarily with one keyword phrase, you can have a second, third, and more keywords if you use a new page on your website.

Improve Your Target Marketing Plan


Soon you will know how your PPC ad campaign is working, in addition to your other marketing activities. Be ready to reach your target by revamping your targeted keyword phrases. High search engine traffic is good, but high targeted search engine traffic is better.

Watch Your Results


Make sure your advertising and marketing dollars are working. If they aren't in one particular area, get rid of it. For instance, if you are running PPC ads, you may need to rewrite them if they aren't getting you hits on your site.

Keep Your Site Fresh


One thing that makes users click off is a poorly designed website--the other is stale information. Renew and refresh as often as you can. Keep graphics updated as well, and make sure all links are active. Good search engine traffic depends as much on repeat visits as it doe son original ones, so keep 'em coming back.

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Monday, June 04, 2007

Your Yahoo Marketing Plan - The Complete Business Guide To Getting The Most Out Of Yahoo

Yahoo is the largest website in the world, and there is a reason for it. It's pretty much the first live web community combined with search engine technology. Millions of people use it for many purposes on a daily basis. When marketing to search engines, especially a monster like Yahoo, it's pretty much impossible to know where to start your promotions. You can always add your website to Yahoo results for a flat fee or bid on keywords using Overture. The truth is, there are many amazing free services that Yahoo offers which can add credibility, and linkability, to your business.

First things first: Make sure you have a Yahoo profile filled out with keywords and a professional description. Your Yahoo profile can talk about your business and link to your websites. Make sure you fill it out completely and use it to link to where you have a presence online - your website, blog, or social networking profiles. Explain what your business does, upload a few pictures, and keep it professional. Simple enough, right?

Here's a rundown of all the ways you can use to gain more visibility from this marketing giant.

Free Yahoo Marketing Tools: These are all of the free tools Yahoo offers to help you grow your business.

1. Explore, submit and manage your website listings, free with Yahoo Site Explorer. Yes, that's right - it's free . Yahoo requires some authentication with this, but you can add your website and upload a small text file to your server to verify ownership. You can also track multiple websites (without confirmation) so you can keep an eye on the competition - including how many pages are indexed and who's linking to them. Yahoo also lets you submit your RSS, blog, and other feeds in this section - all free. Check the Yahoo Site Explorer Blog to find out how you can submit your entire site map to Yahoo, free.

2. Add your multimedia to Yahoo. It's free and easy - any RSS technology your business uses will be included in the Yahoo search engines.

3. Become a Widget Builder. Distribute an RSS (Really Simple Syndication) news widget if you have a blog or website that publishes articles or news. Your widgets get featured in the Widget Gallery and anyone who is interested in your topic can download your feed widget any time they want. That means you'll be on their desktop whenever you post. (If you don't know how to make one, here's an excellent article for technical guidance on RSS widget creation. Yahoo also has some information in their help section about Widget creation as well as forums for developers to help each other out.

4. Join Yahoo Answers and answer questions in the industry you're involved in. There are questions in pretty much any category - law, fashion, art, entertainment, movies... You get the idea. Every time you answer a question, your profile gets linked to. You can also establish yourself as an expert if you have some time on your hands to answer a ton of questions. Otherwise, it may be best to set your sights on answering one question a day. Don't want to use a photo in Yahoo Answers? You can create your own free avatar on Yahoo easily and add it to your profiles and your Yahoo Answers account.

5. Create a Yahoo Group or at least join a few on the topic of your business. There are thousands of fan and expertise groups that interact regularly by sending out a newsletter or answering questions from group members. Make sure you fill out all of the information on your group and add your links to the group directory, if allowed.(You'll also want to remember to use your signature and tag lines when you post.)

6. Create a basic free web page in Geocities. Link to all of your important places on the web. You'll be included in Geocities search results. Add your Geocities page link to your Yahoo profile while you're at it.

7. Use Yahoo Web Calendar to publicly post your calendar and events online. You can also set it up to repeat events on a specific day of the month. It's great for sales or meetings that take place once or twice a month.

8. Yahoo Classifieds are free for selling a specific item or service. They are a little spammy, though - make sure you don't contribute to the spam by being specific and honest in your ad.

9. Yahoo Message Boards are available on any topic. Post all you want on your topic (but don't violate the terms of service) - they are pretty much unmoderated.

10. My Web 2.0 is Yahoo's new social bookmarking service - use it. Add your business links, articles, and affiliate websites with appropriate keyword tags to increase link popularity. (And keep your bookmarks in place.)

11. Add photos at Yahoo Photos. This allows your business to share your photos with the world. It's perfect for event promotion and particularly good images of your products. (Or, your business in action...Such as giving a massage or building a house.)

12. Add a Podcast to Yahoo. Yahoo allows your business to create and distribute a podcast, and has a search feature based on keyword. Podcasting is pretty popular. Not sure what your podcast should be about? If you are a business catering to consumers, make it fun. (For example, if you sell high-end clothing, you can do a daily podcast on celebrities and the clothes they wear...) If you cater to businesses, do a podcast that sells your expertise (and interview others to get their expertise, too..) If you already have a podcast, submission is free and will be picked up when you send them the link on the podcast page. They also give away a nifty button for you to use to promote your feed.

13. Make some money by becoming a Yahoo Publisher. Similar to Google, Yahoo displays content-relevant ads on your website, and you get a check every month. They have strict guidelines so you should have unique, relevant content on your website.

14. Add your events to Yahoo's Upcoming, a location-specific site that people actually subscribe to when they want to keep up with local events. It's free and you can even track how many people plan on attending, so make sure to announce it to your newsletter subscribers and website visitors so they can RSVP. If you plan on going to a specific networking event that isn't listed, you can let the world know that you'll be there or join/create a group that meets in real life at events. (Such as the "Web Conference Junkies") Yahoo recently acquired Upcoming, so you will need to register with Upcoming as well.

Cheap Marketing Tools at Yahoo

1. Get listed in Yahoo Local. They've syndicated the results so you can be found in more places. Prices start at 25.00/month - and right now, at least, the first month is free. Each listing includes a free five-page web site, which you can customize with your own text, logo, and links using a simple online wizard. Set up your web site after you enter your listing details.

2. Submit your products to Yahoo. You pay based on performance and set a budget like you would with Google Adwords. Whenever somebody ends up in Yahoo shopping, they'll be able to find specific products.

3. Basic search submit to Yahoo is affordable and prices start at $49/year and gets new websites listed faster. You can submit up to 5 URL's. Use it to list your business, blog, and other sites where you do business. You'll still need SEO optimization and incoming links to garner attention and decent placement.

4. Yahoo Campaigner is available to businesses that need an email list. Pricing starts at $10 a month, with the first month free. You can also use their list-building services by buying from InfoUsa.

Other Business Tools at Yahoo

1. Yahoo Messenger is pretty much universal, and now it is web-based. Sign up for the new Yahoo web messenger and give it to your prospects and customers so they can get in touch with you more quickly

2. Add Y!Q to your website. It embeds related search results intuitively based on keywords and context. It's still in beta mode, but the search results are pretty straight-forward. It's more search-friendly than the Google boxes.

3. Create a Yahoo Briefcase and allow users to store files and documents online. If you sign up for premium service, it's about $3 a month and you can share your files publicly. Businesses can use it to store contracts and marketing material.

4. Protect your computer, personal life, and passwords with Yahoo Security. They offer a free online viruses scan by partnering with Symantec.

And finally, keep up with what Yahoo is doing by visiting and bookmarking Yahoo Next, the blog that announces features that are new, upcoming, or soon to be nixed. And bookmark this page in case we update it. :-)

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Friday, June 01, 2007

Email Marketing - Building Relationships is Key II

Let's just say that you're in health insurance, you can't just assume that the 100 new people that came on to your list today, that they all want exactly something that you already have. They may want something completely different, they might have seen an ad for a different health insurance company, and they've got some particular thing that they specifically want, and so what do you have to do in the process of number one which is developing relationships with people, you got to find out what they're looking for, what do they really need, what's exactly what they need, what is the exact benefit that they need, and then what you got to do is deliver that to them, whether that is an affiliate program, something online, whether that is a third party product like an insurance company, whether that is a product that you create yourself. Find out what they need online, and then give it to them.

And number 3 is give it to them, if you give people what they're looking for, and then charge them a fair price for it, it does not have to be necessarily the cheapest price on the block, you know if you have something and you're just going to try to find a way to sell it for cheaper then everybody else chances are that the price you're selling has less value than what everybody else has. At the same time you don't want to overprice. You don't want to be crazy overprice. But find the price that they're looking for, give them a fair price for it and sell it to them at a fair price and they will
monetize your list . So, your structure your list building campaign for maximum profits looks like this:

Number 1: develop relationships with people,

Number 2: find out what the people that you have on your list, what do they need? And Number 3: give it to them, monetize that list

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