The one hard and fast rule in generating any kind of income for your website is very simple. You must generate a steady flow of website traffic to your site. If no one ever visits your website, then there is very little chance of ever possibly generating any income. This is just common sense.
Internet. Business. Profit. What do you need to fully integrate all of these words into a successful sentence describing a successful website? You will need at least one more word. And that word is Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic because without traffic your website will never be successful online.
Traffic is absolutely the most essential thing to maintaining a successful internet based business (aside from ensuring that you have a great product to sell). Generating a steady traffic flow is an absolute necessity to your websites health and longevity.
If you don't have a website yet, just be advised that once you're finished making the site that your work doesn't stop there. You must then get started on generating traffic to your new site. If you already have a website you may want to do more research into getting more traffic. If you are involved in a very competitive business area then you should always be a step ahead of your competition. Working on increasing the traffic flow to your website should have been done already.
Timing is essential and generating traffic should always be on your mind concerning your website. Ever wonder how those big websites drive traffic to their site? Most of them are spending tons of money to drive the traffic to their sites by investing in multiple advertising campaigns and other types of marketing.
You don't have to follow their lead because you probably don't have their resources but there are many ways to generate low cost website traffic without having to lose your shirt over it. To help you out in generating more traffic for your site, I have listed six surefire ways to increase your traffic starting right now.
1) Link Exchange
When exchanging links with other sites, both of you will benefit from the efforts to further enhance your websites traffic. This is a proven method, although it is very time consuming. Many webmasters are willing to exchange links with other websites so that they could produce more public awareness about their sites. The more links traded with more sites the more traffic could be expected.
Keep in mind, a major prerequisite in exchanging links with other websites is having the same niche, or content area as the site you are swapping links with. The swapping sites should share a common subject area providing service and information that interests your targeted traffic on both sites of the link.
Exchanging links with other websites also boosts your chances of getting a higher page rank in the search engine results. It is common knowledge that most search engines rank sites that have many inbound (related) links higher than those that have only a few links. With a good ranking position in the search engines, you will generate more traffic in your website as well.
I will add one important aside to the link exchange process. As I have said before, this can be very time consuming. Also, you want to link with only quality sites - not with every site you can find that is in no way related to your websites topic area - and never with link farms! So, link exchanging is a good method to use - if you do it wisely.
2) Invest in good advertising
Google Adwords and Yahoo both provide great advertising methods that are both truly popular and assures great traffic. Using this method will cost you some money, however. Many people shy away from spending money to increase their overall traffic.
3) Use proper keywords or keyword phrases
When visitors are looking for something online they almost always go to the search engines. What do they do when they get there? They enter a term into the search engine - this is what they are looking for, or want to find more information about. (These are called keywords). Search engines take these keywords, look for those items that the user typed into the search engine and then show the user the results page. Having the right keyword or keyword phrases on your site is the biggest requirement in ranking in high in those search engine results.
4) Write and Submit Articles
One good way to get more traffic to your website is by writing articles that are themed along with the niche of your site. Write articles about an area you have expertise in so that visitors will learn from your knowledge and will be eager to go to your site to learn more. If you sell computer parts write press releases and articles about computer parts. If you sell car parts write press releases and articles about cars and car parts. You get the idea.
There are a lot of e-zine directories on the internet that provide free space for your articles to be distributed. If you want to save money write the articles yourself. If you don't want to do it yourself there are many freelance writers out there who are willing to write for you for a small fee. After you've written your articles then you need to submit them to those article directories - you can find everywhere on the internet.
Tip: include a short biography / resource box at the end of your article that links the article directory to your site. Write a little information about yourself and your site.
5) Create a Newsletter
Offer a newsletter on your website about the topic of your website. This is a great way to widen your public awareness and build an opt-in list of visitors that regularly visit your website. It also builds a rapport with your customers and gives you more opportunity to build a relationship with your visitors.
Lastly,
6) Join forums, create online communities
This does require your time. Share your opinions and knowledge with others on the forum. As your reputation builds on the forum you also build the reputation of your website. Not only do you share your knowledge and expertise but you also get free advertising when you go to forums that have the same subject or niche as your site.
Find a market and share your expertise and your credibility will grow. Once you create a good foundation for you and your site, people will learn to trust you and your site and will probably pass your information on to many other people who are also interested in that particular topic. Your traffic will certainly increase as a result.
Each of the six methods discussed above will help drive more traffic to your site over time. Learn all you can about the methods listed above, start doing as many of them as you can with your website right now and you will soon have a better traffic flow to your website. All it takes is a bit of effort and your own investment of time to get the traffic generation process started to your website.
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