Online Marketing and Interstitials

Internet advertisement have been gaining popularity ever since the launch of the Internet. Being an easy manner to attain an audience, it enables a company to widen its range to possible purchasers across the human race 24 hours a day, 7 years a week.

There are many different ways to publicize online. Depending on your aim, mark audience and your online advertisement budget you can choose for either 1 method of online advertisement or a combination of respective methods.

One of the popular methods of online advertisement is 'Interstitial Advertising'. Interstitial ads or bride ads are usually little pop-up boxes or web pages, which unfastened up (rather, dad open) mysteriously while you are browsing the Internet. Since they open up by themselves, the spectator is kind-of forced to see them (unless a pop-up blocker is already installed and enabled on your computer); however, you can fold them if you are not interested in such as ads. As a consequence you are certain that your message would acquire across to the mark audience. So, in this manner they supply your money's worth.

Interstitials are widely used by many advertizers but it is also true that many people see them a nuisance. However, if interstitials are prepared in an interesting and eye-catching manner they will win in catching the attending of the audience without acting as a nuisance.

It is of import that you carefully take the website on which your interstitial would protrude up or else the very intent of your interstitial will be defeated. Moreover, your interstitial should be attractive and interesting adequate to throw the attending of the spectator or else the spectator will simply fold the interstitial and move on. So, like other types of online advertisements, it goes indispensable that you construct the 'right content' and the 'right look' for your interstitial.

The cardinal to making a good interstitial is to do certain that you utilize bright colors. Follow good colour strategies because that is what would pull the attending initially. Also do certain that the content is short and precise and gives the basic information about your product. Your message (the advertisement content) should be sharp and clear and to the liking of your mark audience.

Online Classifieds Tricks and Tips

Ad posting in Online Classifieds is the best way to start your internet marketing journey. Here are some important tips to fully exploit your classifieds posting, and display them aggressively to invite huge traffic to your ads. Follow the pointers below carefully and I can guarantee you good traffic with great exposure to your ad.

1) Choose a relevant Headline (eg. Make Money Online, Maid Wanted:, Garage Sale: ). Headline with strong powerful words always make an impact. As classified users view hundreds of ads in a day, catchy headlines is all you need to attract immediate attention.

2) Post as many ads as possible, this is to attract more backlinks to your site. Good Classifieds Site are regularly indexed by Google and major search engines. Below are some recommended sites.

3) Correct spelling and punctuation is critical. A badly, punctuated; ad, with wlrong speeling can reealy be a nuisance. You think so too?

4) Include photos all the time, and include as many as you possibly can. Use it. As the saying goes, a picture tells a thousand words.

5) In no circumstances should you condemn a competitor in your ad description. It is not up to you to decide if your products or services are better than competitor A's, or not. Today's buyers are unlike yesteryears'. They are smart, and they will know it if you are trying too much to hard-sell your stuff.

6) Lastly, plan your Ad. Give some thoughts in the description and headline, pull out a note book, and scribble on it. Search for the best photo to accompany your ad. Read out loud. Put yourself in the position of your buyer. Refine and perfect it. Do NOT rush into typing your first ad without a plan, your ad will Fail eventually.

"Bullet Advertising" - Online Classifieds

Recommended Classified Sites are your best weapon and I will call them "Machine Guns" (spray the bullets to all relevant categories, as many as you can). Every Ad is a bullet and every potential visitor is your target. Armed with the most versatile weapon in the world, you are now ready to put it on "Auto" mode. Each bullet has deep penetration (ie. well written description about your product/services with photos) and targeted visitors will come swarming to your website/blog/product/affiliate page. Its easy, low cost and best of all, it is on "AutoPilot".

Online Classifieds VS Pay-Per-Click

As we all know, PPC is one of the most common advertising method used by almost all internet marketers. Google's Adword claims supreme in this playground. However, do you know how much $$ one has to spend on PPC to get targeted/genuine results? Do you know there are keywords with obscene bid price? Statistics shows 20-35% of PPC are fraud clicks and Google is keeping quiet, basically, they can't do much. Paid Classifieds advertising is only a fraction compared to PPC which one has to pay through his pants. Most paid classifieds do not go by clicks but time period (eg. per week/month).

Online Classifieds VS Forums

No doubt, Forums are a good source of traffic building, but frankly, forums are not for everyone. Firstly, one must be "pro active" in forums, which means you will need to spend hell lot of time, every single day, walking through all treads, understanding the culture and last but not least, posting a "sensible new tread" or a "reply", and trying to get "Popular"... No Spammy messages or you will be shot down by forum's moderator, and to the extent of banning your account.. Online Classified eliminates all the above, and best of all, giving "Autopilot" advertising which forums cannot provide.

Online Classifieds VS Articles

Well, as you can see, I am not a good writer and I should say, 85% of all internet marketers share the same sentiment. If you are an avid writer, Article Directory is a great source of exposure to harness good traffic. But article writing may not be suitable for everyone, your content must be rich, original, unique, up-to-date and lastly, NO BS. Many so call Articles are outsourced to freelance writers, which you have to pay a price. Also, you must be thinking daily, producing fresh and interesting topics for your articles(do you have the time?). Once again, Online Classifieds eliminates all the above and well, "Autopilot" advertising still stands.

Online Classifieds VS Traffic Exchange Programs

If you are new to traffic exchange programs, let me tell you this, 95% of the traffic driven are NOT Targeted and the other 5% doesn't exist. Basically, traffic exchange programs are playing the numbers game and not conversion. Online Classifieds will send targeted traffic to you and not loads of irrelevant clicks, choking up your bandwidth!

Online Classifieds VS Organic Search Results

Achieving good standing (first page) in major search engines like Google and Yahoo will be an outstanding achievement in any standard. You will attract natural traffic to your site, Free of Charge. Nevertheless, to reach the first page in Google or Yahoo, is NOT an easy feat especially with popular keywords (SEO training required). Recommended Online Classifieds indirectly, can help in providing lots of Backlinks as they are indexed by Google/Yahoo more frequently. "Inbound" links are critical in determining your search engine position.

Online Classifieds VS All The Above

The picture above seems to be bias, which I am not trying to imply. All the above advertising strategies are good and subjective to individual's interest, talent and time. Online Classifieds is a good start for any internet marketers - new or advance users, simply because it is the easiest and cheapest form of "AutoPilot" advertising, if you play the right cards. I will strongly encourage everyone to look into it seriously and you will not regret it. I promise.

Below are some recommended classified sites where you can start posting immediately (both Free and Paid). The Alexa Ranking is up to the date of posting. Good Luck and Best Wishes!

Craigslist.org


Craigslist is the Grand Father of online classifieds. Offering classified postings in all US States and various countries, they have the biggest traffic offering an amazing community of classified advertisers. They are strict in spam posting so try not to use any automated bots in any case.


Alexa Ranking: 45

USFreeads.com


USFreeads has been providing high traffic, high response Free Classifieds since 1999. A family safe classified ad website. No adult classifieds accepted. Active buyers and sellers, over 200,000, worldwide.


Alexa Ranking: 4090

Ablewise.com Classifieds


Ablewise.com provides free online classifieds in 10 Countries around the world with categories such as automobile, real estate, merchandise, services, business opportunity, personals, pets and more! Ablewise.com is currently the rising star of online classifieds with rich features (esp Social Bookmarking) and tremendous traffic.


Alexa Ranking: 21,260

Adlandpro.com World Classifieds


Adland is one of the oldest online classifieds offering postings to many countries. They have one of the biggest business community to date. Adland comes with other traffic features like Email Marketing, Banner Ads and a Networking Workshop.


Alexa Ranking: 3374

Connecting With Customers - Why Some Websites Succeed - And Others Don't

What's the purpose of your website?

When I ask potential clients this simple question, I always get similar answers: to sell products, to increase subscriptions, to generate leads, or to make money.

Of course, all these answers are right.

But, only partially. They are the result of what happens when your website does what it's supposed to do.

The purpose of your website is to connect with the people you're supposed to serve.

Why?

Because the novelty of shopping online wore off a long time ago. There are now approximately 109 million websites in the world competing for the attention of Internet users. If your website doesn't connect with them, there's a website out there that will. And it's that website that will succeed, and not yours.

Here are five things you need to know:

1. It's all about your customers.

Your website should revolve around your customers. That means everything about your site (design, navigation, content) is a well-thought-out sales process that's completely relevant to your visitors. So start by analyzing who they are and what motivates them to buy. And, no, that doesn't mean guesswork. It means identifying them by age, gender, income, education, lifestyle, personality and buying style.

2. It's not all about search engine rankings.

Of course, it's important for your site to do well within the search engine results but ultimately your goal is to sell more of your product or service. After all, better one visitor and one sale than thousands of visitors and zero sales. When creating your site, put the needs of your customers first then build your site around what they want, not what you think they should have. That's not to say you shouldn't include search engine optimization in your overall plan, just don't make it your first priority.

3. It's about clarity not cleverness.

You may know what you're selling, your mother may know what you're selling, but if your visitors don't know it from the moment they land on one of your pages, you're doomed. Try looking at your site from a visitors point of view then ask yourself the following questions:

a) Does every page identify the company and/or the product or service?

b) Is the site well organized? Does it progressively drive customers toward a sale?

c) Is each page headline strong enough to achieve impact?

d) Is each image strong enough to achieve impact?

e) Is the text easy to read?

f) Is the copy well-organized? Does it stress the main and subsidiary benefits of your product or service?

g) Is the total physical effect of each page effective in achieving its objective?

h) Does the navigation "track" well in leading the visitor logically through the site?

4. It's about knowing when to opt for cosmetic surgery.

Much like us humans, time isn't kind to websites. They get old, tired and (dare I say) outdated. In addition, as time goes by, pages get added, graphics get changed, and content gets tweaked. Before you know it your site is not only showing its age design-wise, but it's evolved into a mish-mash of content with no central focus.

Keeping tabs on what's going on in the online industry, and implementing changes accordingly — even if it means a complete re-design — will help you keep up with your competition. Remember, Internet years may be much, much shorter that human ones, but it's a lot easier (and cheaper) to give a website a facelift than it is to have one yourself.

5. It's about customer interaction and feedback.

Today's customers have high expectations and low-levels of patience. Gone are the days you can get away without providing your customers with a way of telling you what's on their mind. If there's a problem, they want to be able to tell you about it. And, they want you to respond. Better yet, they want ways to interact with you. Then, when you fix their problem, you tell them you care. For your own business. And for your customers.

Three Reasons To Unsubscribe To A Guru's Mailing List

As internet marketers, especially when coming up and learning how the business works, you tend to subscribe to a lot of mailing lists. You want to learn how the pros email market and how you can do it yourself. It may not be the best idea to be on, or stick with, all of your current guru subscriptions though. So when should you decide to get off a mailing list?

1. Hard sells. This is one that probably is responsible for a lot of opt-outs. When the guru you're trying to learn from continually tries to sell you things, or products he's affiliated with, it can be a quick turn off and signs this person won't teach you much, if anything. People don't like to be sold to, and there's a good chance you originally opted-in to the list to learn more, not get more sales pitches.

2. Noise. Perhaps you are subscribed to ten, twenty, or more mailing lists. With everyone telling you to do this or that, and to buy this or that, it can be hard to sort out which is one is telling you useful information and if you'll even be able to make use of, or have the time to make use of, all the information coming your way. Information overload can sorely hinder your progress, so if all you do is read email all day and think of things to do, it might be time to unsubscribe to most of your lists.

3. Pack Mentality. One good way to tell if you're on a list of a guru who is really interested in helping you is how much and how often, if ever, they push affiliate products. A good majority of people probably stay on guru lists that don't push something every email, but actually give out useful information, however small. That being said, the pack mentality comes from big product releases. If you've ever been on more than a handful of lists at one time, then one day received an email from many of the guru's you subscribed to, telling you to buy this brand, new, earth shattering, information product, it's probably time to cut some of them out of the picture as well. Receiving eight emails all pushing the same product with each guru's affiliate link inside, usually the same day, is NOT going to make me want to stay on their list longer.

It is recommended, and correct, to only listen to a few of the professionals. Find out which guru(s) you really connect with and that you can really trust then unsubscribe to all the rest. You will probably still receive the pack mentality emails every now and then, but the benefit is that you'll get focused information on an aspect you can improve on in internet marketing. If you're still not receiving the information you want or feel you should be getting, unsubscribe to more until you are.