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Thursday, June 28, 2007

3 Profitable Ways To Market Your Squeeze Page

There are a number of ways to have people opt-in and place them on your list, giving you the ability to keep customers coming back. One of those ways is through a Squeeze page.

There are two types, you have the first which allows for an opt-in in order to continue to the rest of the site or the second type which allows a visitor to choose to opt-in or not.

Therefore, what is the reason for a squeeze page; it is because the majority of visitors to your site probably will not buy the first time, or even the second. By using a squeeze page, you are able to collect the necessary information in order to email a sales letter to the visitor. This provides a great opportunity to announce sales and advertise your products.

First, make sure your squeeze page begins with a headline, then bullet information about the product, or service you are offering preferably the one you are giving away as a free gift for them signing up to your email list. After all the purpose of this page is to get, them to fill out the email box and hit submit.

They will want to know what they are getting in exchange for giving you their email address and their permission to email them future sales letters. Second, make sure there are no links to other parts of your site from the squeeze page this lowers the chance of someone finishing the page and signing up because they can simply by pass it.

Third, make use of available resources when it comes to emailing visitors. Some of the best ways to attract people to your squeeze page is through emails. These are usually offered through joint venture partners, other affiliate with your site or the original product owner.

These emails usually contain links that lead to more information about what was in the particular email. The squeeze page then gives them more information about what they can find on your site, the information, product, or service you are offering, the free gift or other enticement you have set up to sway people into signing into the list.

These three things can be a great help in marketing your squeeze page and making it a working resources in marketing for your website and business. Having an online presence when it comes to business is more than just the webpage you have set up.

Effective marketing of each aspect of your site is critical in maintaining a solid and steadily growing presence on the web. One of these ways is to effectively build lists that give you a target group of interested people to keep informed about you, your product, and your website.

By making your squeeze page, interesting and informative you can turn it into a highly effective and profitable marketing tool to help you and your business. Remember to keep it simple, use enticement, and do not be afraid to use resources.

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Friday, June 01, 2007

Email Marketing - Building Relationships is Key II

Let's just say that you're in health insurance, you can't just assume that the 100 new people that came on to your list today, that they all want exactly something that you already have. They may want something completely different, they might have seen an ad for a different health insurance company, and they've got some particular thing that they specifically want, and so what do you have to do in the process of number one which is developing relationships with people, you got to find out what they're looking for, what do they really need, what's exactly what they need, what is the exact benefit that they need, and then what you got to do is deliver that to them, whether that is an affiliate program, something online, whether that is a third party product like an insurance company, whether that is a product that you create yourself. Find out what they need online, and then give it to them.

And number 3 is give it to them, if you give people what they're looking for, and then charge them a fair price for it, it does not have to be necessarily the cheapest price on the block, you know if you have something and you're just going to try to find a way to sell it for cheaper then everybody else chances are that the price you're selling has less value than what everybody else has. At the same time you don't want to overprice. You don't want to be crazy overprice. But find the price that they're looking for, give them a fair price for it and sell it to them at a fair price and they will
monetize your list . So, your structure your list building campaign for maximum profits looks like this:

Number 1: develop relationships with people,

Number 2: find out what the people that you have on your list, what do they need? And Number 3: give it to them, monetize that list

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Thursday, March 22, 2007

Three Reasons To Unsubscribe To A Guru's Mailing List

As internet marketers, especially when coming up and learning how the business works, you tend to subscribe to a lot of mailing lists. You want to learn how the pros email market and how you can do it yourself. It may not be the best idea to be on, or stick with, all of your current guru subscriptions though. So when should you decide to get off a mailing list?

1. Hard sells. This is one that probably is responsible for a lot of opt-outs. When the guru you're trying to learn from continually tries to sell you things, or products he's affiliated with, it can be a quick turn off and signs this person won't teach you much, if anything. People don't like to be sold to, and there's a good chance you originally opted-in to the list to learn more, not get more sales pitches.

2. Noise. Perhaps you are subscribed to ten, twenty, or more mailing lists. With everyone telling you to do this or that, and to buy this or that, it can be hard to sort out which is one is telling you useful information and if you'll even be able to make use of, or have the time to make use of, all the information coming your way. Information overload can sorely hinder your progress, so if all you do is read email all day and think of things to do, it might be time to unsubscribe to most of your lists.

3. Pack Mentality. One good way to tell if you're on a list of a guru who is really interested in helping you is how much and how often, if ever, they push affiliate products. A good majority of people probably stay on guru lists that don't push something every email, but actually give out useful information, however small. That being said, the pack mentality comes from big product releases. If you've ever been on more than a handful of lists at one time, then one day received an email from many of the guru's you subscribed to, telling you to buy this brand, new, earth shattering, information product, it's probably time to cut some of them out of the picture as well. Receiving eight emails all pushing the same product with each guru's affiliate link inside, usually the same day, is NOT going to make me want to stay on their list longer.

It is recommended, and correct, to only listen to a few of the professionals. Find out which guru(s) you really connect with and that you can really trust then unsubscribe to all the rest. You will probably still receive the pack mentality emails every now and then, but the benefit is that you'll get focused information on an aspect you can improve on in internet marketing. If you're still not receiving the information you want or feel you should be getting, unsubscribe to more until you are.

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