Email Marketing - Building Relationships is Key II

Let's just say that you're in health insurance, you can't just assume that the 100 new people that came on to your list today, that they all want exactly something that you already have. They may want something completely different, they might have seen an ad for a different health insurance company, and they've got some particular thing that they specifically want, and so what do you have to do in the process of number one which is developing relationships with people, you got to find out what they're looking for, what do they really need, what's exactly what they need, what is the exact benefit that they need, and then what you got to do is deliver that to them, whether that is an affiliate program, something online, whether that is a third party product like an insurance company, whether that is a product that you create yourself. Find out what they need online, and then give it to them.

And number 3 is give it to them, if you give people what they're looking for, and then charge them a fair price for it, it does not have to be necessarily the cheapest price on the block, you know if you have something and you're just going to try to find a way to sell it for cheaper then everybody else chances are that the price you're selling has less value than what everybody else has. At the same time you don't want to overprice. You don't want to be crazy overprice. But find the price that they're looking for, give them a fair price for it and sell it to them at a fair price and they will
monetize your list . So, your structure your list building campaign for maximum profits looks like this:

Number 1: develop relationships with people,

Number 2: find out what the people that you have on your list, what do they need? And Number 3: give it to them, monetize that list