Internet Marketing - Is List-Building a Legitimate Skill?

A few hebdomads ago, gross sales transition expert Microphone Lewis Henry Morgan publicly asserted that listing edifice was not a cardinal Internet Selling skill. At least not an independent one.

While acknowledging its importance to online success, growing and maintaining a endorser listing is, according to Morgan, a by-product of two concern fundamentals:

1. Traffic Generation.

Nobody can win online without the ability to drive traffic (i.e., motivated and legitimate prospects) to a gross sales page. Today, pay-per-click (PPC) advertising, joint ventures (JVs), and article marketingare popular methods used to acquire website visitors.

2. Gross Sales Conversion through Copywriting.

Monetizing your prospects by persuading or convincing them to take the action you desire (e.g. subscribing to a newsletter, making a purchase, etc.) inch an ethical, moral and legal manner.

Where makes list-building fit to into the Internet Selling universe? Without reading too much into Morgan's motives (he is a copywriter, after all!), other high-level marketers likely position list-building arsenic an invaluable portion of their business. Some claim that if they lost everything today, rebuilding their listing would be their figure 1 priority.

If Internet Marketers could hold on list-building's core definition and requirements, we could find whether or not it is a cardinal accomplishment independent of traffic coevals and gross sales copy. Two list-building conceptions immediately springtime to mind:

Formal, permission-based e-mail correspondence with multiple endorsers on a continual basis.

Long-term relationship marketing independent of specific gross sales techniques. Mostly textual matter e-mails,but increasing usage of audio and picture messages in the future.

Clearly, purchases encouraged by targeted traffic coevals and a relevant gross sales missive encouragement list-building. An initial sale functions as a strong first impression, kind of speak.

However, focused list growth and careful list maintenance are what spur sustainable, long-term mercantile success. Both of which depend on properly executed selling prowess, i.e.:

• Optimizing the topic line, gap paragraph and shutting paragraph in e-mail communication.


• Developing the "know, like, and trust" factor between listing proprietor and subscribers.

Beyond first contact, skilled sellers can pre-sell their listings over and over again without resorting to formal gross sales letters. Subscribers who trust your judgement will short-circuit transcript to take action immediately.

"You intend they'll disregard the gross sales copy, coil down to the bottom, and chink the 'Buy' button right away?"

Exactly. No substance how good or bad the gross sales page is.

Doesn't that do list-building somes essential, if not critical accomplishment to possess?

Traffic coevals methods are the combustible that thrust "eyeballs" to both a listing builder's opt-in page and a copywriter's salesletter. Copywriting techniques (i.e. headlines, benefits & features, "irresistible" offer, etc.) definitely act upon a "squeeze" page's transition rate.

However, it's common cognition that appreciated existent clients is the cardinal to reiterate gross sales and long-term profitability. So, instead of using cherished resources to happen new customers, why not foster better human relationships with the endorsers you already have?

Consider affiliate marketing as a combination of your list-building and another person's gross sales page. With somes devoted listing in place, even simple e-mails tin successfully bring forth so-called "autopilot" income.

…but only with clip and a dedicated attempt to edifice your selling skills; i.e. your list-building skills.

So, is list-building a accomplishment on par with traffic coevals and copywriting? Perhaps Microphone Lewis Henry Morgan and noted list-building adept Tellman Knudson could turn their friendly private treatments into a teleseminar debate.

I'll purchase the popcorn…