Why Building a List is Important to your Online Business Part II

A third is to slowly build a list of people that have expressed an interest in what you have to offer, but are not yet ready to buy. However, you can keep in touch, and when they are ready, then your product is there in front of them. They have already seen your product about seven times, and might now be ready to buy.

That's why building a list is so important. You can keep in touch with people who have visited your site rather than allowing them to leave and never return. This is important if you are selling products since it has been established that most sales have been made after seven to eight exposures to a product. That's how TV advertising works: enough exposure and then you feel like purchasing a product because you think that you know it.

If you feel familiar with a product, you are more likely to purchase it than one that is new to you. Constant exposure makes you familiar with it. If you expose your list to your product enough times, the time will come that want to buy such a product, and they will be more likely to purchase yours due to their awareness and familiarity with it. However, that is not the only reason.

Another reason for building a list is that it is not only valuable to you but to other people. If you want to get involved in joint ventures, for example, a list is good for bargaining with. Joint ventures are one of the most productive ways of making money, and if fact probably, THE most productive way to make money online. If you have a good list that is focused on your niche, then you are in a good position to enter into a joint venture whereby you sell another's product for a cut of the sale, and they will also do the same for you.

Without a list you have nothing but the traffic that you have at this moment. Once they leave your website they are gone forever. With a list, that is only the beginning, not the end of their involvement with your website, and you can contact them whenever you want to and whenever you have a special offer to make or a new product to sell.

Therefore, if you are serious about building an online business you should keep in mind that your prospective customers will likely need to see your product several times before being conditioned to purchase it. How do you intend to achieve that? That is the question that was considered by the first person who invented the opt-in page. We all know what the answer was.

So learn from history. If a strategy has developed over time in internet marketing history, it was developed for a reason. We now know that list building works, and that is why list building is important to your online business. Fail to build a list and you will more than likely fail in your quest to make money.