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Wednesday, May 30, 2007

"Build My MLM Business?" OK. I'll Bet You Aren't Doing This!

Don't waste your time on this article if you're an MLM junkie, if you hop from program to program, if you're always lured by pre-launches and exciting new products no one else has ever heard of.

If you understand the value of stability and security in network marketing, then this plan is for you.

I have been observing and/or building MLM businesses since 1977. Everything I've seen in all those years can be reduced to one bottom-line business-building success principle. If YOUR plan does not follow this principle, then you will never build a dependable paycheck that you can retire on. Here is the principle:

You must get yourself in the position where people are calling you, asking to join your network marketing business.

So long as you are pursuing people, you will always struggle. And it will be impossible for many of your recruits to build anything worthwhile. As quickly as possible, you must change the dynamic so that people pursue you. When you have done that, your business will build easily, and it will also be much easier for your people to build.

Three things will change your world from you chasing them to them chasing you:

1. Your name develops a high recognition factor.


2. Prospects see you as a VERY high credibility MLM leader.


3. Prospects bond with you on a personal level before you ever talk with them, AND they believe you can help successfully build a multi-level marketing business.

How do you achieve this?

Step One is all we'll talk about today:

Have your own website, designed to build relationships. A company website may be useful as part of your plan, but it will not build your relationships.

Use your website to deliver a steady stream of useful information to your prospects. In this useful information, embed a steady stream of bits of your personality.

A blog is perfect for Step One. You need your own domain name and your own web space. I suggest you use a WordPress blog, because it's so much more flexible than the other platforms I've seen.

You start by posting observations, experiences, & ideas. You can do this quickly & easily, even if you've never written anything before. Just listen to my 60-minute audio file "Become an MLM Prospect-Magnet".

Then start your blog. As you do it, you'll gain experience, and you'll get better. Your true voice will start to appear, and that is the voice your prospects want to hear, the one they will bond with. So long as you are honest and upfront and helpful at all times, more and more people will want to join you in your business, even before they know what business it is.

In MLM, people join people, not companies. To have huge long-term success, you need to become an MLM rock star. Make yourself one of those key people the market seeks out in order to be part of your team. That is when MLM gets easy.

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