Traffic Building - Classified Ads I

I am going to include these two together here, because the instructions for creating an ezine classified ad is basically the same as for creating any other kind of classified ad.

Ezine advertising is basically advertising that is sent out to other opt in email lists, or ezines.

Ezine advertising can be effective when three elements are carefully controlled: 1) the audience and niche of the ezine subscribers, 2) the nature of the email you send and 3) the responsiveness of the list itself.

Ezine advertising is generally more expensive the more responsive a list is, in general, but if you are mailing offers for dog houses to people who are on a weight loss ezine list, your response rate is probably going to be nill. So it is extremely important that you carefully match your offer with the demographics of the list.

It is also important (you should be sensing a theme here) that you test each and every ezine source. I have advertised in ezines where I only received one or two subscribers, and have advertised in other ezines where I have received 100's of subscribers.

Unfortunately, the only way to know for sure is to purchase a mailing, and see what happens. I generally recommend setting a specific budget for your ezine advertising, and then splitting that budget between several ezines. That way, you might have a few flops, and you might have a few that produce for you, but you will get some average response, and something to compare each ezine to- themselves.