Pre-selling - The Online Money Spinning Marketing Tool

No one likes being sold to. The prospect believes you are in it for yourself. Hence, the antagonisms often shown to salesmen.

There is a way round this. And that is pre-selling

What is pre-selling? This is the subtle act of providing useful or educative information before hand that will progress to a sale.

For example, assuming you are selling a book on affiliate marketing. You can write an article titled "5 ways to increase your affiliate checks."At the end of the article you then put a link to your e-book that shows the prospect how to turbo-charge his affiliate checks. Upon reading the article, he then clicks your bio-signature link which leads to a landing page that leads to the product. It has be shown be a great way to sell. At least, it does work on the author!

Pre-selling is an art but can surely be learned. It is commonly used in bio-signatures by authors when writing articles. If the reader of the article believes the author has more information to offer them, they now click on the link in his bio which links up to the authors desired landing page. What ever product or service the author intends to sell at this stage may well be considered sold.

What is essential in pre-selling is to tickle the curiosity of your prospect. That is the first goal.

How do you tickle the interest? As earlier mentioned, by providing useful information.

This should not be difficult. Think of the products you are currently marketing and your mind will find useful tips to give your prospects.

What follows this is for the prospect to read your article. Make sure the information provided inside is useful. Note that the more useful it is, the more likely he will purchase any product you intend selling. Ensure therefore it is of high quality.

The next step which is the bread and butter is to add a bio-signature at the end of the article. This bio-signature must tickle the interest of the prospect further to impel a click on your link which will lead to the product that is being sold.

Once the prospect has clicked the link, the writer may soon be smiling to the bank.

It has proven to be a powerful form of marketing and all marketers should therefore adopt it

So the next time you think of selling, first think pre-sell!