Using PPC to Boost Traffic to Your Web Site

The fastest way to boost traffic to your site is with Pay-per-click advertising. It takes no time to setup, it's economical (in that you pay only when someone clicks into your site) and it gets to work fast. One of the simplest, and biggest PPC programs you can use is Google's AdWords. These are the ads that appear in the right-hand column of a Google search. Under the AdWords program, you create a simple 4-line advertisement and associate it with a series of "keywords". According to the criteria you establish, when the keywords are searched, your ad will be displayed. When someone clicks on your ad, you will be charged a fee. Most PPC advertising programs work like this.

With most PPC advertising, the frequency of your ad being displayed, and the position in which it appears are determined by your budget. The larger the budget, higher the frequency. The larger your cost per click, the better position you get on display. With AdWords and Yahoo's Search Marketing, for example, you would "bid" for the cost of an ad. The size of your bid determines the position on the search page results.

PPD advertising is a quick way to get traffic to your site. It's also a quick way to burn through lots of money if you don't have a complete promotional strategy. Make sure, before you start PPC advertising, that have suitable offers to click-through to. Also, if you're using AdWords or Yahoo! Search Marketing, make sure your keywords are appropriate. No point in having unqualified people click through on your ads!