How to Cross-Sell, Up-Sell, and Sell Backend Products V

That's how to do it. This is frequently why supermarkets and convenience stores knock money off certain items: because they know that they probably up-sell and cross-sell you other items, and even back-sell a bit more with a final offer before you go. It doesn't click with you that the real prices might have been marked up originally to fund this advance planned back-sell.

Just imagine the possibilities if you could do that on your website. It's exactly the same concept only it's online. That should make it even easier since all your offers can be made exactly when and where you want them to be. Your main goal is to get your visitors to your site, and you should already know how to achieve that if you are looking at super-advanced techniques such as up-selling and cross-selling.

Plan your strategy well, and make sure that your plans are strategically correct. Make sure by running trials that you have the right back-end products, and are able to up-sell effectively. It is not easy to achieve an effective up-sell with many products, but a little bit of imagination should get you through. Try to put yourself in the buyer's place and ask yourself "Would I be tempted?", is there enough of a temptation like the cream and ice cream to go with the berries? Do your extra products complement your main product, rather than just be additional products to offer them?

You cannot cross-sell biscuits or cheese with your fruit basket, but you could with a jar of pickles. When your products are delivered make sure that there is an offer for a higher profit product as the back-end. If you can achieve all that and succeed, then you can confidently call yourself a merchandising guru!

In order to be that, however, you have to dip your toe in the water and then take the plunge. Once you have learned how to cross-sell, up-sell and sell backend products, you have made it as a true internet marketer.